By us I mean kannaDigas.
Radio Mirchi has started transmission a week or so ago. One good thing about the channel is the fact that the RJs speak mostly in kannaDa (atleast whenever I've tried to listen to it). But there stops the association of the channel with kannaDa. The music played is mostly hindi and english music.
The question is - what does that mean for karnaTaka and kannaDa?
It means the following:
1) When the govt announced that they're going to put up 4 (or was it 5?) FM channels for grabs, there was no true kannaDiga who had what it takes (whether it is the enterpreneurship or money or ability to bribe the bastards) to grab a channel. This is the first and foremost thing. This fact should not be forgotten, and corrective measures against this fact should not be neglected irrespective of the course of action in the wake of radio mirchi.
Note that I say "true" kannaDiga, since I don't know for a fact that the guy behind Mirchi in Bangalore is not a kannaDiga. It is not surprising if a kannaDiga boss has to plead with his bosses to scrape through with the paltry garnishing of kannaDa on the channel.
2) There was a non true-kannaDiga who took up the channel.
3) Market research in Bangalore actually shows that the real demand is for hindi and english music, not kannaDa music.
The right way to correct this situation is twofold:
1) Enable kannaDigas to be able to grab channels from now on. What this means is - good education, better exposure to the tricks of the trade, entrepreneural skills, etc. Make the kannaDiga want to start a kannaDa-only FM channel. Make kannaDa film music more popular. These form what can be called as the long-term solution.
2) In the short term, it's important to see to it that the long-term solution is not nullified and all attempts at a long term solution thwarted. This includes demanding Mirchi to play kannaDa music for atleast 50% of the time irrespective of what its market research shows. Why is this important? It's simply because if Mirchies take up 100% of the FM bandwidth, there will be no scope for kannaDa to shine. This is an interrelated thing: (a) if you let go of the fight to get Mirchi to play kannaDa, kannaDa music will not get enough encouragement and people's appreciation for it will be hijacked by other languages, and (b) if you fight Mirchi to play kannaDa, they will ask for enough audience. The channel creates the audience and the audience creates the channel. Hence, it's important to attack the problem from both sides.
Radio Mirchi has started transmission a week or so ago. One good thing about the channel is the fact that the RJs speak mostly in kannaDa (atleast whenever I've tried to listen to it). But there stops the association of the channel with kannaDa. The music played is mostly hindi and english music.
The question is - what does that mean for karnaTaka and kannaDa?
It means the following:
1) When the govt announced that they're going to put up 4 (or was it 5?) FM channels for grabs, there was no true kannaDiga who had what it takes (whether it is the enterpreneurship or money or ability to bribe the bastards) to grab a channel. This is the first and foremost thing. This fact should not be forgotten, and corrective measures against this fact should not be neglected irrespective of the course of action in the wake of radio mirchi.
Note that I say "true" kannaDiga, since I don't know for a fact that the guy behind Mirchi in Bangalore is not a kannaDiga. It is not surprising if a kannaDiga boss has to plead with his bosses to scrape through with the paltry garnishing of kannaDa on the channel.
2) There was a non true-kannaDiga who took up the channel.
3) Market research in Bangalore actually shows that the real demand is for hindi and english music, not kannaDa music.
The right way to correct this situation is twofold:
1) Enable kannaDigas to be able to grab channels from now on. What this means is - good education, better exposure to the tricks of the trade, entrepreneural skills, etc. Make the kannaDiga want to start a kannaDa-only FM channel. Make kannaDa film music more popular. These form what can be called as the long-term solution.
2) In the short term, it's important to see to it that the long-term solution is not nullified and all attempts at a long term solution thwarted. This includes demanding Mirchi to play kannaDa music for atleast 50% of the time irrespective of what its market research shows. Why is this important? It's simply because if Mirchies take up 100% of the FM bandwidth, there will be no scope for kannaDa to shine. This is an interrelated thing: (a) if you let go of the fight to get Mirchi to play kannaDa, kannaDa music will not get enough encouragement and people's appreciation for it will be hijacked by other languages, and (b) if you fight Mirchi to play kannaDa, they will ask for enough audience. The channel creates the audience and the audience creates the channel. Hence, it's important to attack the problem from both sides.
2 comments:
The cry for subsidy is similar to the cry for reservation by the impotent who wish to remain impotent but obtain the fruit of potency. It is pitiful that the impotent do not recognize the need for the removal of impotency as a prerequisite for obtaining the fruit of potency!
It is like an adharmi being stubborn about retaining adharma but demanding the fruit of mukti!
To gain the market for kannada movies, kannada film industry needs competation in kannada only. To think of the long term, first we need to make people to start watching movies in kannada(in kannada, not necessarily made by bengalooru film industry).so currently there is strong need of dubbed movies in karnataka(no direct release), i have written it in my blog,check out.
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